Started in a Coffee Shop, Still Driven by Curiosity
Back in 2018, I was working at a large gaming studio in Singapore, watching talented developers burn out creating the same match-three variations over and over. The money was decent, but the creative satisfaction was... well, nonexistent.
One evening after a particularly frustrating meeting about monetization metrics, I sketched out a game idea on a napkin at a coffee shop near Raffles Place. Not another puzzle game or endless runner – something that actually used the unique capabilities of mobile devices in interesting ways.
That napkin sketch became our first published game, and more importantly, it proved that small teams could create experiences that players actually remembered and recommended to friends.
Today, we're still small – just four full-time developers and a network of talented freelancers we work with regularly. We've released six games that have found their audiences without massive marketing budgets, just by focusing on what makes mobile gaming special.